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China Luxury Summit (CLS) is approaching its fourth year. Over past three years, CLS assembled more than 1000 delegates from over 300 top enterprises. CLS has become the unique world-class luxury summit in Asia.
2008 is the most extraordinary year not only to china but also to the world. This world will become harder to forecast and seize the opportunity for 2008-2010. As the most high-end consumption of human being, luxury market is definitely the area which all the uncertain factors will keep enlarging. What is your question and challenge in 2008? How to find your own Blue Sea of luxury market during the changes? What are the risks to hamper your decision making? Therefore, some facts and questions you need to consider if you want to be a delighted winner in luxury industry.
- An estimated 18,000 billionaire
- A super rich class of around 440,000 multimillionaire and rising
- A middle class of around 250 million people who do have high purchasing power and are willing to spend on fashion.
- China's consumption demand for luxury shows 20% annually growth.
- China emerged second in a global luxury market, which after Japan, with young premium customers prepared to spend US$26.4 billion by 2016 and compared to US$18 billion by their older counterparts.
- By 2015, China's consumption of luxury goods will rise from 12 percent to 29 percent by an estimated US$80 billion a year. Think three angles of view of one question: luxury good in China should carry out their long brand heritage or it is only a tool to make hay?
- In the past decade, the wealth increase of lots of Chinese wealthy has exceeded their lifestyle's inner demand. In 2007, China spent US$8 billion on luxury goods last year. We do believe there is only 30 percent from that number belongs to their lifestyle's inner demand and true need. Another 70 percent is only the symbol of wealth, suit of social class, and the embodiment of innermost being insecurity.
- In European, capital gave luxury brands orgulous wings and fly higher. However, brands may deviation from founder's original intention.
- The Chinese have not only been the buyer of luxury goods, but also they hoped to carry their culture, technology and dream especially when they can merge & acquire a oversea luxury brand with sufficient strength in depth.
These questions are complicated yet philosophical simple: What does your brand exist for? To pursue long brand heritage or make more revenue streams? You will have different strategies such as marketing & sales strategy, quality control strategy and human resource strategy according to your specific definition.
Moreover, if you cannot balance the brand heritage and profit well in china, then your pain will certainly not end. Come to China Luxury Summit 2008 and redistribute your pain and gain - leveraging your brand equity to capture new revenue streams in China.
Dear friends, a big picture in mind, a great march ahead.
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Denis Morisset
Executive Director
ESSEC MBA in International
Luxury Brand Management |
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Lawrence Lee
Managing Director
China Decision Makers Consultancy |
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China Luxury Summit 2008's side events are the original form to head with a group if you're
looking for a higher-end gathering with the peers to yourself in which to enjoy rollicking
conversation, generous cocktails or champagne dinner.
30 mins coffee break where 200 glitterati mingled with peers!
French, italian and british culture episodes on ground-a multinational gourmet antipasti buffet special is organizing!
Barter agreement: products-tickets swap is acceptable in 2008!
More case shows, mini lectures and master class for Chinese hi-end market!
Spouse Plan is at leisure to explore the amazing Shanghai! So why not bring your family here for this vacation!
Half day site tour to The Bund is to witness the local plan and development for the high-end brands.
Mixed-show in cocktail party is organizing!
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