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0800 Registration
0820 Welcoming Reception
0840 Opening Remarks by Denis Morisset
0850 Opening Address: The sleeping lion: Keeping an eye on China luxury market - Is it a need or a must?
▲ How do China's macro economic trends influence the global development strategy of luxury brands?
▲ How to deal with the instability of key currency exchange rate and balance the profit targets in different regions?
0930 How to revitalize and rejuvenate a luxury brand
1000 Morning Refreshment & Networking
1030 Future perspective: Emerging luxury markets
▲Investing in China, Russia & India: profit driven or branding exercise
▲Opportunities & risks: The key to the success in a maturing environment
▲Big challenge: Weigh up the trends in consumption of luxury goods in budding markets
▲Potential threats: the risky venture results value depletion through counterfeiting & counter-branding, what is the antidote?
1130 [Panel] Luxury & super rich – talking the luxury language in Chinese
▲A critical insight into the comsumer behaviors of the wealthy in China
▲Profound communication with the wealthy through a careful selection of marketing campaigns
▲What's the purchasing preference of the wealthy in China
1220 Chairman's summary
1230 Networking luncheon
1400 Retailing environment: the new reality in China
▲Aggressive yet cautious retailing strategies in primary & secondary cities
▲How a few blocks will make all the difference in your location evaluation strategy
▲A golden partner contributes a lot to your success
1430 How to elevate your brand through a win-win partnership
▲Facing the deficiency in prime retail space,how to select the best location for your brand?What's the criteria to follow?
▲Facing the increasingly fierce competition, how to attract big brands to your property?What's the lure?
▲A win-win partnership needs to be developed
1520 Property Showcase (Available For Sponsor)The property showcase features some of the most luxurious retail properties being erected to date and the upcoming properties to be in operation soon. It is a unique platform for you to promote your retail properties to all the presenting luxury brands at this summit.
Presentations in multimedia or video clip format preferred
Exhibition packages are also available for developers who wish to feature their upcoming shopping malls or retail properties at the conference. Please approach us for more details
1540 Afternoon Refreshment
[Mini Lecture A]
1640 Crisis Management: Are you prepared for surprises?
The China retail market is perceived as an investment haven for foreign investors. However, like anyother growing market that is not supported by transparent regulatory requirements or established practices, China could present operators with surprises. Cases that spring to mind include SK-II and Danone/Wahaha. Obvious as it is, foreign retailers are advised to prepare themselves adequately for the proper and effective handling of unexpected urgencies: however, most don't.
▲Definition and examples of crisis management cases
▲Components of crisis management situations: cause, course and cost
▲Proper planning for crisis management:
-External – clear and effective methods of dealing with regulators and consumers
-Internal – close liaison between HQ and local China management as well as briefing of local employees
-Advisors – experienced law and PR firms essential, and possibly also others
▲Case Studies: VAT Invoices and Smuggling
[Mini Lecture B]
1640 Talent Acquisition and Retention Strategies for the Luxury and Retail Markets
The "War for Talent" continues in China as an unprecedented pace and executives continue to struggle on how to overcome the obstacles they face in attracting and retaining top talent in the world’s hottest talent market. We will look at the practical realities facing the market along with practical solutions for talent acquisition and retention in China and the region.
▲What are the compensation trends the companies are facing and how can they manage these upward trends?
▲What are the "Pitfalls of Recruitment" that companies are facing in the market and what can they do to adapt?
▲Where are the best sources for talent and how do companies get access to these candidates.
▲What are some of the most effective retention strategies to prevent key staff from leaving your Firm?
1800 Close of Day 1
1900 Cocktail Party |
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0900 Luxury in China: Goldmine or Minefield?
▲What does the current Chinese luxury market look like?
▲What drives the luxury consumer?
▲How to ensure long-term and profitable luxury brand health?
0930 To BE or not to BE?
▲To what extend could a wise brand extension strategy contribute to the appreciation of your brand equity?
▲How to instill a unique lifestyle into your brand with tailor-made brand extension strategy?
▲Co-branding --an effective wheel to build up your brand awareness
▲What kind of marketing strategies shall we follow to optimize the positive effect of brand extension exercises
1020 Morning Refreshment
1120 The Luxe-plosion Model: How to create an explosive following for your brand
▲Examines the paradox of simultaniously pumping up your brand’s status while pumping it out to the masses
▲Step-by-step model looks at cult building tools and catalysts used by successful luxury brands
1150 Luxe Online
▲An update on Web 2.0 developments in the luxury digital space.Which are the most relevant and why.
▲Wealth & Web 2.0: The who's, what's and how's concerning HNWIs online based on recent research.
▲E-Commerce - new technology, old techniques.
▲Online Auctions: An examination of what is happening in Online Auctions and what it means for luxury brands.
▲Social Networking: What has been happening in this space over the last 12 months. How Social Networking, personalisation technology & the latest CRM software can help luxury businesses build customer relationships, dialogue and loyalty.
[Workshop ]
1400 The X factor in creating local luxury brand
Local brands are struggling to become "luxury" and establish their brand awareness globally. However, "Rome was not built in a day" and there is still a long way to go. This workshop is dedicated to unveil the very essence that lies behind a luxury brand. Sucessful case studies will be shared to evoke new ideas of your marketing and branding strategies
▲How to create a big name to elevate brand image?
▲How to create a strong luxury brand identity?
▲What steps are required to build a Chinese global brand?
▲Understanding the dynamics of Luxury consumption, both locally and internationally.
▲How can China take advantage of its competitive manufacturing cost
▲What M&A strategies could be pursued : opportunities and challenges
1630 Farewell Party--sponsored by OCBC
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