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·China Luxury Industry Association(CLIA) | ·Contact Us | ·中文版

Agenda

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The 7th CHINA LUXURY SUMMIT 2012   November 28-29  BEIJING
China — the next luxury empire?  Luxury Goods & Consumer Behavior Evolution
 Day 1 CHAPTER 1 LUXURY BRANDS’ COMMERCIAL TEXTURE & FUTURE ROADMAP
Session 1: Changes in consumption patterns of the world’s luxury goods  
Session 2: International capital covets the Chinese luxury market
Session 3: Truth of the “unusual” prosperity of the luxury market
Session 4: Exploring the “commercial texture” and restoring the marketing wisdom of luxury brands
CHAPTER 2 BRAND AWARENESS DRIVEN BY PREMIUM APPRECIATION CAPABILITY
Session 5: Decoding luxury genes --- value creation, operational innovation and iconic identification
Session 6: Appreciating the artistic charm of luxury brands --- design concepts, customer experience and brand value appreciation
Session 7: Construction of top brand value chain
Session 8: Exploring the creating spirit of luxury goods – how to guide consumers？

Day 2 STREAM 1 APPEAL OF LUXURY BRANDS WITH “CHINESE ELEMENTS” STREAM 2 EXPLORATION OF POTENTIAL BUSINESS OPPORTUNITIES BEHIND CROSS-OVER
Keynote: Brand content & culture shaping Keynote: Innovative ideas of cross-border brands; multiple efforts to ensure quality
Keynote: Features & design styles of China brands Keynote: Marketing of cross-border brands & integration of different industries; diversified business patterns
Keynote: Opportunities for local luxury goods and emergence of quality-centered life Keynote: Promising cross-border fashion
Panel Discussion: What do China effect & model mean to western time & concept? Panel Discussion: Cross-border thinking – What cross-border brands are popular today?
 CHAPTER 3 IMPLANTING & EXPORTING OF PRESTIGE BRAND VALUE
Session 1: The innovation value of brand alliance; opportunities of internet marketing for luxury brands
Session 2: Brand experience and value return
Session 3: Development strategies of brand alliance; how to achieve value appreciation on the Chinese market?
Open Discussion: Whence China’s luxury brands? How to make their way into the world market?