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| Press releases & registration |
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| Strategic Planning for China's Burgeoning Luxury Goods Market |
International luxury brands' senior executives and industry
experts and professionals will meet in Nov in Westin Shanghai
for the 2nd Annual China Luxury Summit 2006, the highest-caliber
luxury industry summit in China deliberating on the recipe for
success in the Chinese luxury market with an international view.
In recent years, strong GDP growth in China has created a boost
to the per capita income and consumer spending. Meanwhile, the
liberalization of the Chinese economy has given rise to a flock
of highly successful and super rich entrepreneurs which luxury
brands are eager to tap. Thus, though the payback is still much
slower than the US and European markets, most luxury brands
are expanding their retail network aggressively in mainland
China to establish strong brand awareness during the current
"golden period" for luxury brands, some of which have
already seen a great growth for the more and more substantial
market in the world's most populous country with the sales rising
"exponentially". The mainland Chinese are already
reported to be the fourth biggest group of customers for LVMH.
"Our business is still limited here in China," LVMH
Chairman Bernard Arnault told as Louis Vuitton opened a store
in Beijing last year. "But if growth continues at the current
pace, it will be our biggest market in 20 years," he said.
Dr. Concetta Lanciaux, the senior adviser to the CEO and Chairman,
Executive VP for Synergies and Human Resources for the group,
will also deliver an opening address to the Summit on how strategic
planning helps grow the market and sales.
In order to secure the success in the coming years in China
when the market grows maturer, a strategic long-term planning
is required for the luxury brands to engage the emerging market
when they enter into China. Some luxury brands with the presence
in China very early already enjoyed the first-mover advantage
and are well positioned in China, the growing market with
further competition in the following critical years.
Nevertheless, the complexity of the special China market
still worries the brands executives. The counterfeiting is
always the biggest concern while the consumers are also evolving
and branding is also requiring more innovative ideas and consideration.
All of these aspects will be addressed during the two-day
event with the keynote presentations, case studies and interactive
panel discussions involving the key industry leaders and professionals
including Concetta Lanciaux, Senior Adviser to the CEO and
Chairman, Executive VP Synergies and Human Resources of LVMH,
Tom Murry, Global President & COO of Calvin Klein, Denis
Morisset, Executive Director of ESSEC MBA in International
Luxury Brand Management, Alfred Chan, CEO & Chairman of
Ports International, Susan Chen, President of Swatch Group
China, Jean-Marc Bellaiche, Vice President of BCG, Joseph
Wan, Partner of BCG Hongkong and ect.
China is already the third-largest market in the world for luxury
brand goods and is expected to surpass Japan to become the second
largest within 10 years, according to industry reports.
ABOUT THE EVENT
Building on the constructive success of 2005's inaugural event,
the 2nd Annual China Luxury Summit 2006 will be honorably
presented on Nov 2nd & 3rd in the Westin Shanghai, China.
In collaboration with ESSEC MBA in International Luxury Brand
Management and endorsed by the French Chamber of Commerce
and Industry HK and Italian Chamber of Commerce and Industry
HK, the high profile event will be gathering the world-renowned
industry senior executives and professionals, along with luxury
brands, high-end retailers, government and association bodies,
department stores and shopping malls, consulting firms, law
firms, financial institutions and other relevant industries
to explore the building of a healthy environment for the luxury
industry to grow in China.
The 2nd Annual China Luxury Summit 2006 will bring together
leading public and private players to address important issues
including strategic long-term planning for the China luxury
market, luxury brand management, engaging the demanding consumers
with superior luxury service, mergers & acquisitions, building
the healthy retailing environment for luxury brands, strengthening
brand awareness with optimized marketing promotion and innovative
advertising, work with local partners for best ROI, constant
joint endeavors to protect the intellectual property and brand
equity, critical insight into the consumer behaviors of the
super rich in China, luxury travel and luxury hospitality and
etc to better address the opportunities and challenges in the
Chinese luxury market.
All this makes attending the 2nd Annual China Luxury Summit
2006 a must for international luxury industry executives and
professionals. |
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