1. A total marketing and business development campaign spanning 9 months
2. A neutral platform for you to take your message directly to your target audience
3. An opportunity to tap into an extensive media network to expand your message to the audience that matters

Our extensive and focused client list will ensure that our event reaches to the right people. We pride ourselves on the quality of our events and the professionalism of our marketing.

The marketing campaign will start now and consist of the following:

	Direct mailings
	We will send specially designed and scripted invitation letters to over 10,000 potential delegates in the luxury markets globally.
	Monthly e-mail updates
	Our database marketing team will provide updated information on the event such as new headline speakers or sponsors on a regular basis every month to more than 5,000 emails of senior industry leaders.
	Adverts and editorial in key industry publications
	We will cross-market with these other events through banner advertising and on-site promotion.
	Cross marketing with other industry events
	We will cross-market with these other events through banner advertising and on-site promotion.
	Public relations
	A series of PR activities before, during and after the event will be used to inform the regional and international press to maximize press attendance at and reporting on the event
	Endorsing associations
	We will invite our partners from the most respected endorsing organizations and government departments to actively participate fully in the event. Such strategic alliances allows us to leverage on benefits such as helping us promote and distribute event material directly to their subsidiaries and members, thus maximizing attendance.
	Joint marketing with sponsors and exhibitors
	This activity allows us to advertise the event to our sponsors' potential or existing clients. As part of our belief in maximizing the dollar value for our sponsors, we offer discounted registration rates to sponsors lists of clients.
	Fax marketing
	This is an immediate and targeted method of increasing awareness about the event, in which the conference brochures are faxed out to approximately 5,000 targeted individuals.
	Direct telesales
	CDMC will utilize highly trained dedicated telesales professionals to reach our extensive database of leading industry professionals.