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0800 Registration |
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0840 Opening Address
Chen Xue Jun Deputy Director General
Shanghai Administration of Industry and Commerce (SHAIC)
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0850 Opening Remarks by Chairman
Denis Morisset Executive Director
ESSEC MBA in International Luxury Brand Management |
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0900 The Current Situation and Potential in China Luxury Market |
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With its booming economy and surging disposable
incomes, China has become the world's third most important customer
base for the luxury goods industry, accounting for an estimated
12 percent of total sales of the biggest brands Since the retailing
industry open to the foreign investment at the end of 2004,
some new rules in the China retailing industry has caught great
attention from eyes on this promising market.
Jiang Ming Vice-Chairman & Secretary-General
China Gerneral Chamber of Commerce |
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0930 The
Global Luxury Market – The East & West |
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Based on the successful experiences in more mature
luxury markets, how can China start on the right track for sound
development? What does the global luxury industry expect from
the China market? In which respects can the mature luxury markets
set a good example for this new promising market?
Jacques - Franck Dossin Executive Director for Equity Research
Goldman Sachs |
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1010 Morning Refreshment and Networking |
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1030 Engaging
the Global Chinese Luxury Market |
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Encompassing the global Chinese market instead
of the Chinese local market only |
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The large number of China's outbound tourists with strong
purchasing power lure the luxury boutiques to design tailor-made
strategies for the overseas Chinese market |
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The high percentage of consumption of luxury items overseas
compensates the investment in the local market |
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How studying the consumption of luxury goods by Global
Chinese can help you in China's local market |
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Glen Murphy Managing Director
ACNielsen |
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1110 Panel Discussion:
Adopting Global Marketing Strategies in Harmony with China's
Characteristics– What Works and What Does Not |
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One cannot simply apply western marketing strategies
in China without adjustments, no matter how effective the strategies
were in other markets. Every industry strategy-maker has to
harmonize China's special characteristics with global marketing
strategies.
Moderator: Glen Murphy Managing
Director ACNielsen
Thibault Villet Managing Director for Luxury Division
L'Oreal
Allison Pyrah Executive Director Greater China Swarovski |
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1150 Panel Discussion: Studying
the Chinese Consuming Behaviors for Effective Marketing |
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As a market still in its infancy, Chinese consumer
behaviors are different from those in mature markets in Europe,
America and Japan. What is the key to this behavior? And how
to make the best profit from this large group based on the effective
marketing?
Moderator: Rupert Hoogewerf Founder and Compiler of the China Rich List Hurun Report
Li Hong Ping Vice Executive Editor Mangazine
Hu Meng Deputy General Manager National Business Daily |
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1230-1240 Announcement of Networking Luncheon
Fulvio Dodich CEO
Ferretti Yachts Division and Mochi Craft Division |
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1240 Official Networking Luncheon <Sponsor
by Ferretti Yachts> |
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1400 Entry
into the perplexing China Luxury Market |
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Since the retail industry was completely open
to the overseas investment at the end of 2004, more and more
luxury brand owners and retailers are attaching more attention
to this promising market. The great potential in this market
is driving them move more quickly and efficiently while the
challenges are still there for this perplexing China market.
Andy Chen Partner
Ernst & Young |
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1440 Expanding into the Secondary Market While Keeping Eye on the Primary Market – Building a Brand in China |
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While Beijing or Shanghai still remain the first
choice for luxury groups to enter or expand in China, other
coastal cities or even inland cities like Hangzhou, Guangzhou,
Nanjing, Haerbin, and Shenzhen have become the new targets for
expansion. The strong purchasing power in these secondary markets
may be your break-even point.
Allison Pyrah Executive Director Greater China
Swarovski |
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1520 Afternoon Refreshment and Networking |
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1540 Panel Discussion: Strength of Media – the Positive Promotion of the Flourish of Luxury in China |
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The conception of "luxury" is much better
accepted by Chinese in a more positive way compared to some
years ago. Nowadays some of the leading media in China are even
educating the Chinese how they shall appreciate the best of
luxury. The improvement in life quality better encourage the
Chinese to appreciate the best lifestyle with the positive promotion
of luxury conception from the media to the public.
Moderator: Li Hong Ping Vice Executive Editor Mangazine
Vera Xu Chief Editor Cosmopolitan
Tiger Chou Executive Vice Chief Editor Money Weekly |
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1620 Panel Discussion: Exploring the future for China Luxury Brands |
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Everyone is talking about China for the large
potential in the global luxury consumption. With the hot waves,
the future of China's own luxury brands becomes the interesting
topic for industry people to probe into. When will this dream
come true for the China luxury brands to be recognized in Paris
or Milan? Is that possible for China to have its own luxury
brands boasting the oriental luxe to the world? How can China
make a luxury brand in a most effective way?
Moderator: Denis Morisset Executive Director ESSEC
MBA in International Luxury Brand Management
Victoria Lu Creative Director Museum of Contemporary Art
& Bund18
Chen Xiao Xiang President Sharmoon EZ Garments Co. Ltd
Mao Ji Hong Founder EXCEPTION de MIXMIND
Joanne Ooi Creative Director Shanghai Tang
Chen Zhong Wei Deputy Managing Director Heng Yuan Xiang |
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1720-1730 Presentation of Gifts to Speakers (Sponsored by Swarovski)
Allison Pyrah Executive Director Greater China
Swarovski |
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1730 Chairman’s Summary
Denis Morisset Executive Director
ESSEC MBA in International Luxury Brand Management |
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1830-2030 Cocktail Party & Mangazine Salon |
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| Day Two (Dec 2nd) |
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0800 Registration |
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0850 Opening Remarks by Chairman
Victoria Lu Creative Director
Museum of Contemporary Art & Bund18 |
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0900 Faces of Chinese Consumers for luxury |
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China’s Long Appreciation for Luxury |
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Different Faces of China’s Luxury Consumer |
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The China Soil That Grows Luxury Consumption |
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Andrew Y. Wu Group Representative Director for China
LVMH |
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0920 Building Win-Win Strategies between Luxury Brands and Shopping Malls |
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Just as the entry of a good luxury brand is vital
for the survival of shopping malls, the choice of a good shopping
mall is also crucial to a luxury brand. This session will discuss
how the two parties cooperate with each other for mutual benefit.
Roy Ho General Manager
Plaza 66 & Grand Gateway |
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1000 Brand Equity & the Piracy Problem – A losing Battle? |
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Unlike other markets where piracy is rarer, brand
protection and the intellectual property protection are major
worries of luxury groups. Piracy threatens the exclusivity of
luxury brands and is a big obstacle to expansion. How can luxury
brands team with government and media to combat counterfeiting
and protect their interests?
James Luo IP Consultant
Baker & McKenzie |
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1040 Morning Refreshment and Networking |
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1100 Grasping
the Opportunities in "Made in China" – Stepping from
OEM to ODM |
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Despite concern that being “Made-in-China” could
cheapen their brand appeal, some luxury brands have already
shifted some manufacturing to the mainland. Known as the “Factory
to the World”, China is considered as an excellent choice for
manufacturing. For the local manufacturers, it’s also an extraordinary
opportunity to cooperate with the overseas brand holders. ODM
(Original Design Manufacturer) is a new frontier to explore
in the luxury production.
Joint Presentation by
Jenny Tang CEO HEMBLY
Antonio Piva Managing Director Morgan Nanjing |
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1140 Panel Discussion:
"Hey, Big Spender" - A Look at the "Big Ticket
Luxury Market" in China |
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Builders of private jets, yachts, and luxury residences
are also eager to tap the China market. However, in contrast
to jewelry, cosmetics or leather goods, these luxury items are
assessable only by the very rich. However, are these really
too much for the locals to handle? China has started to improve
the supporting facilities and environment for these "Big
Ticket Luxury Items". Can providers of such luxury goods
afford a wait and see attitude to the China market?
Moderator: Francois Amman Vice President China
Boating
Fulvio Dodich CEO Ferretti Yachts Division and Mochi
Craft Division
Guan Dongyuan President of China Embraer |
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1230-1235 Presentation of Gifts to Speakers (Sponsored by Swarovski)
Allison Pyrah Executive Director Greater China
Swarovski |
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1235 Chairwoman’s Summary
Victoria Lu Creative Director
Museum of Contemporary Art & Bund18 |
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1240 Networking Luncheon |
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1430 Special Workshop
Promising Opportunities for Chinese Designers, Investors, Manufacturers
and Retailers in Luxury Sector |
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Workshop Leader:
Denis Morisset Executive Director
ESSEC MBA in International Luxury Brand Management |
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1700 Close of the Event |
