With the country's booming economy and surging disposable incomes, China has become the third most important customer base for the luxury goods industry, accounting for an estimated 12 percent of total sales of the biggest brands. If the trend continues, the Chinese could account for 20 percent of total sales in 2008, and the number of consumers of luxury items could grow to 230 million by 2010, up from 160 million last year.

Attracted by the large potential market, world luxury companies are rushing to this virgin land. They are putting down large sums of money to open expensive new shops, run numerous marketing campaigns, and look for excellent local partners for entry or accelerated expansion. In the short term profits may be elusive, but in the medium and long run the Chinese mainland will be an excellent investment.. In fact, some luxury brands that entered early have already realized profits. In order to succeed, starting early is necessary. to learn Chinese consumer behavior and build strong brand awareness.

China's growing luxury market will also bring opportunities to other industries, like retailing, real estate, trading and etc. How to seize these opportunities and build a win-win strategy with the luxury brand holders will be the concerns for these practitioners.

We are pleased to present a conference with a call to all parties interested in this market to participate. The event is designed to provide a golden platform for industry professionals to gather the insights they need to ensure their success in China. Based on the real-life case studies, knowledge-sharing debates and hot topic discussions, the participants will be enlightened about how to address the challenges and seize golden opportunities.